The following are projects created during my time as a Senior Graphic Designer at HOLLISTER.
LIFE OF
EVERY PARTY
PRINT • SITE • PAID • ORGANIC
Designed an array of visual assets for Hollister’s 2022 Campaign “Life of Every Party” to highlight outfitting that would be a standout in parties during the holiday season.
THE
SHORT LIST
PRINT • SITE • PAID • SOCIAL
Hollisters Summer 2023 campagin where their newest selection of shorts and best styles were being highlighted.
PRIDE COLLECTION
PRINT • SITE • PAID • SOCIAL
Assets created for Hollister’s PRIDE campaign where they teamed up with GLSEN to create a gender-inclusive Pride Collection. This year’s collection was co-created with GLSEN students & designed, modeled, styled & directed by our LGBTQIA+ associates to created something that felt authentic to the community.
SUMMER SALE
SITE • PAID • SOCIAL
Array of graphics created and used for Hollister’s Summer Sale 2023. Bringing in fun animated iconography inspired by summer.
HOLLISTER
JEANS CO
PRINT • SITE • PAID • SOCIAL
Worked on the creation of in-store and digital experiences to ensure adherence to the Hollister brand while bringing in new seasonal concepts. Led the design of in-store brand assets, including signage, photography selection, window display marketing, and cash wrap collateral for Hollister’s JeansCo campaign. Designed assets for Hollister’s social media, site and mobile app.
WELCOME
TO SUMMER
PRINT • SITE • PAID • SOCIAL
Created digital assets to bring Hollister’s 2022 summer campaign: Welcome to Summer to its audience through their social media channels and in-store experience. Working with Art Directors, we aimed to bring the energy of summer through “photo-dumping”, while highlighting Hollister’s sunny & bright summer collection.
RESPECT
THE JEANS
PRINT • SITE • PAID • ORGANIC
Led design on the creation of in-store (marketing & navigational) and digital experiences for Hollister’s Respect The Jeans campaign. The campaign highlighted the brands favorite styles, including an assortment of must-have dad jeans, plenty of dad jokes and dad-inspired imagery.
OTHER
PROJECTS
PRINT • SITE • PAID • ORGANIC
Worked on the design & creation of an array of assets for Hollister including: All Day Gameplay Collection, NBA Collection & New Arrivals.
